Strategy: Alliance Building
Alliance Headlines
You can enhance your reciprocal relationships with complementary businesses when the latest headlines from their newsfeeds are featured on your website.
For example, in the right side column of this web page are headlines from various business writers.
This also helps to present your website to your visitors as a portal to recommendable businesses, thus enhancing your own repeat traffic strategy.
For more information on portal building, see Newsmastering and Recommendations.