Strategy: Repeat Traffic
Internet Notification
How does anyone know that you just changed or updated the content on your website? If you have new listings or inventory, how do you get that fact spread as quickly as possible to your Internet audience?
Web Feed notification
Web Feeds are a method of automatically notifying the internet community about new content on a website. Feeds can be automatically syndicated or they can be manually monitored. The advantage for a website owner is that it provides the niche audience with notification within an hour of posting.
Email notification
E-mail notification allows visitors to subscribe by e-mail to the Web Feed content. When the internet receives the Web Feed notification, the E-mail notification system automatically generates a letter which is sent to each e-mail subscriber. The site owner does not need to compose the e-mail, it is done automatically.
For more information on developing your relationship with your audience, see Recommendations and Newsmaster.