Strategy: Repeat Traffic.
Recommendations
How do you get visitors to keep coming back to your website, so that you may continue to market to them again and again?
One of the best sub-strategies for developing repeat traffic is Portal Building. One of the best tactics for Portal Building is Recommendations.
Recommendations occur both on a dedicated web page and are featured in the left hand column of each web page. They represent your suggestions to your visitors as to material which they ought to read which is published elsewhere on the Internet.
Think of this as public Bookmarks with your editorial comments.
The main benefit to you is that you are creating a brand in your prospect's mind while also encouraging repeat exposures.
For more information on Portal Building, see Newsmaster and Alliance Search.