Strategy: Convert To Leads
Immediate Response
It's the middle of the night on Friday and someone just downloaded a promotional document from your website. You are not going to be in the office until Tuesday, because you have an out-of-state appointment on Monday.
Not to Worry! Qwerty helped you develop an auto-response system that not only sent a marketing message, one hour after the document was downloaded, it will also be sending another letter on Monday while you are out of town. Oh, and it will also be sending a second follow-up on Thursday as well. So, you can get back to this prospect at your convenience without losing the lead's interest.
It will also be sending a third followup letter, a week from Wednesday and a fourth follow-up the week after that. You're covered.
The main benefit to you is that you don't lose the prospect through an apparent lack of followup.
For information on how to get contact information, see Leads. For more information on followup, see Newsletters and E-Mail notification.