Strategy: Alliance Building
Alliance Searches
Your reciprocal relationships with complementary businesses are enhanced when their businesses are able to be accessed from a Search Engine query box on your website.
For example, in the right side column of this web page is a heading which reads: "The Qwerty Alliance Network." Under that heading is a Search Engine query box from which several company websites are accessible.
This also helps to present your website to your visitors as a portal to recommendable businesses, thus enhancing your own repeat traffic strategy.
The two main benefits to you are that you get more exposures per visitor and you build relationships with other business owners.
For more information on building relationships with other business owners, see Alliance Headlines and Recommendations.