Strategy: Acquire Traffic
Search Engine Seeding
You can help the major search engines to select the right page to show from your website. For example, Google displays only two pages from a website when several pages contain the keywords searched. But which two pages? You can help google to choose the right pages.
Several search engine's spidering software look for files on your website's server which describe in XML the structure and content of your website.
Qwerty uses this technology to assist the search engine to index your website. This improves the ranking of your website when searches are made for the services and products that your company provides.
The format for the code which is used by this technology was originally developed by Google. However, Google released it for use by other search engines. Both Yahoo and MSN use this technology as well as Google.
The benefit for you is that you are able to influence the first impression which search engine visitors have of your website.
For more information on Acquiring Traffic, see Publishing and Syndication.
If you are interested in providing a specialized Search Engine involving more than one website, see Alliance Search.