Strategy: Acquire Traffic
Let Your Message Be Heard
As dandelions let their seeds be spread by the wind and tree seeds are spread by birds, so your corporate message can be spread by Internet Syndication.
Syndication is for companies who are constantly providing new content. One example might be new listings for a real estate agent. Another example would be a specialty retail seller whose line of products changes frequently. Syndication is also used by Historical Societies, News Agencies and Governmental services whose content changes frequently.
If the disemination of your company's new information will improve your company's visibility and reputation, then content syndication will help your message spread.
For more information on spreading your company's message, see Newsletters and White Papers. For more information on acquiring traffic, see Search Engine Seeding and Internet Publishing.